Information cited from this web site should be referred to as:
Jarzemskis, A. (2025), Fundamentals of Global Business, Litibero publishing, 512 p.
Part A. Genesys of international business and economics theories
Chapter 1. Theories of international economics
- Mercantilism
- Adam Smith and absolute advantage
- David Ricardo and comparative advantage
- Standard theory of international trade
- Karl Marx and communism
- Hekscher – Ohlin theory
- Paul A Samuelson theory
- Leontief paradox
- Rybczynski theory
- John Hicks and progress
- Economies of ccale theory
- Contemporary business internationalisation theories
- Questions for chapter review
- Chapter bibliography
Chapter 2. History and trends of business globalization
- The origins and genesis of globalization in different eras
- Evolutions and shift of world economic powers and trade
- Evolution of money as unit of exchange
- The first international companies
- Mobility and communication technologies as key enablers of globalization
- Industrial revolutions
- Differences of international business in Fordism and post-Fordism
- Questions for Chapter Review
- Chapter Bibliography
Part B. Types of doing business internationally
Chapter 3. International trade and export-based development
- Economic rationale behind international trade
- Types of export
- Pros and cons of international trade
- Payments in international trade
- Product identification in international trade
- Tariff and non-tariff restrictions on international trade
- International dumping and cartels
- Protectionism and stages of trade liberalization
- Blocks of states to facilitate international trade
- Questions for chapter review
- Chapter bibliography
Chapter 4. Intelectual property internationalization business
- Product of intellectual property
- Patents
- Licensing
- International franchising
- Franchisor’s pros and cons
- Franchisee’s pros and cons
- Cost of pricing of franshising
- Questions for chapter review
- Chapter bibliography
Chapter 5. International business alliances
- Nature of collaborative agreements and alliancing
- Vertical alliances
- Horizontal alliances
- Non-equity alliances
- Equity based alliances
- Diversity of alliances by purpose
- Pros and cons of alliancing
- Questions for chapter review
- Chapter bibliography
Chapter 6. Foreign investments
- International resource movements
- Foreign direct investments
- Foreign portfolio investments
- Pros and cons for investing abroad
- Incoming foreign investments
- Management and design of foreign investments
- Attraction of foreign investments and free economic zones
- Mergers and acquisitions
- Questions for chapter review
- Chapter bibliography
Chapter 7. Comparison and selection of business internationalization
model
- Summary of business models for business internationalization
- Export comparison with investment abroad
- Intellectual property internationalization comparison with foreign investment
- Synergies of export and non-equity vertical alliancing
- Variety of foreign manufacturing
- Case of service-based business internationalization
- Important aspect to select the business internationalization model
- Questions for chapter review
- Chapter bibliography
Part C. International business environments
Chapter 8. Political, legal and economic environments in global business
- Variety of political systems affecting business
- Legal systems principles and differences
- Differences of economic environment
- Questions for chapter review
- Chapter bibliography
Chapter 9. Theories and elements of cross-cultural business environment
- Culture and behavior relations
- Cultural dimension by Hall
- Cultural dimension by Hofstede
- Cultural clusters by Trompenaars
- Cultural dimension by Kluckhohn and Strodtbeck
- Variety of cultural clusters and its impact on business
- Cross cultural differences in business processes
- Questions for chapter review
- Chapter bibliography
Chapter 10. Management, motivation and communication across cultures
- Communication in intercultural environment
- Theories of motivation and motivators in various cultures
- Intercultural differences in attitude towards work and career
- Intercultural management challenges
- Variety of labor relations and compensation
- Multicultural teams and communication in them
- Negotiations in multicultural environment
- Questions for chapter review
- Chapter bibliography
Chapter 11. Structures of multinational organizations
Part D. Global operations and logistics
Chapter 12. Logistics driven global competitiveness
- Integration of logistics functions
- Outsourcing logistics
- Nature of competitive advantage driven by logistics
- Customer service and logistical responsiveness
- Retention of customer
- Logistics costs
- Questions for chapter review
- Chapter bibliography
Chapter 13. Global supply chains and distribution networks
- Supply chains and distribution channels
- Hub and spoke concept in physical supply and distribution
- Transport modes and concepts
- Terminals and warehouses in international business
- Responsibilities of actors in international transportation
- Questions for chapter review
- Chapter bibliography
Chapter D.14 Packaging and international freight operations
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Fundamentals of global business
First edition
For citation:
Jarzemskis A. (2025). Fundamentals of global business, Litibero publishing, 496 p.

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